The WMO is very pleased to be launching its first marketing campaign, focused on mainland China with the initial activity timed for Chinese New Year. This activity focuses on nut-in-shell macadamias and creating associations and rituals in family moments around key festivals. This will be followed with activity around the Dragon Boat festival, mid-Autumn festival and Christmas holidays.
To view the social video:
Please see below for link to the WMO social video available on Chinese platform, Youku: